Logotype & Stationary Redesign
The task for this project was to craft a logotype for a five-star hotel. Once the logo was brought to life, I expanded the branding into a cohesive suite, designing toiletries and a gift bag for the hotel’s boutique gift shop and gallery. Inspired by the hotel’s name, ‘Hotel Azul,’ I embraced a rich, blue-centric color palette that captures its essence. The design itself pays homage to Oaxaca’s vibrant culture, weaving in the intricate beauty of traditional embroidery found in the region’s iconic attire.